Plaid & Purl is an ethically focused knitwear brand based in the Scottish Highlands, specialising in premium lambswool scarves and garments crafted with sustainability and heritage at their core.
PROJECT TYPE
Logo Design &
SOFTWARE
Adobe Photoshop
DELIVERABLES
Adobe Illustrator
Logo Suite
Product Label Design
Photography Direction
Visual Identity
PROJECT OVERVIEW
Plaid & Purl required a distinctive logo that reflected the heritage and quality of its Highland-based wool products while maintaining a modern, wearable appeal. The objective was to create a refined mark that could sit confidently across product labels, packaging, and promotional imagery without overpowering the craftsmanship of the garments themselves.
